Tannero — Evidence-led marketing

Where the
work
happens

share of hours in a typical engagement

Marketplace_growth

27%

Analytics_attribution

24%

Retention_strategy

16%

Paid_media

13%

Creative_production

11%

Brand_positioning

The_practice

6Disciplines

4Engagements

3WReview_cycle

3DFirst_read

One page every Monday, misses first

Week: 05Status: on_trackMisses: 3Read_time: 3 min

Channel	What_moved	What_we_did	Next
Search	Two new pages entered the top ten	Rewrote the intent brief for both	Expand the cluster
Landing_pages	Form completion up on the new layout	Shipped the mobile fix	Roll out to two more pages
Analytics	Attribution gap closed	Reconciled the pixel with the CRM	Add offline conversions
Paid_social	Cost per lead held flat	Retired the weakest three creatives	Launch two more
Creative	Two of six statics fatigued	Cut them, briefed replacements	Ship replacements Thursday

Misses listed first // No deck, no call required // Questions answered same day

Six disciplines

Discipline	Covers	Ref
Marketplace growth	Catalogue, content and ads on the channels that pay	01
Analytics and attribution	Tracking you can defend in a board meeting	02
Retention strategy	Segmentation, cadence and offers built around repeat purchase	03
Paid media	Spend shaped by contribution margin, not by reach	04
Creative production	Email, landing page and ad creative made at cadence	05
Brand and positioning	The sentence a customer repeats to a friend	06

Scope set in the first read, revisited every four weeks

AUDIT > BASELINE > BUILD > MEASURE

01Audit
02Baseline
03Build
04Measure

What you get,
and when

Predictable, structured reporting on a fixed clock. From daily alerts to the one number we review each quarter.

Daily

Alerts only

Immediate notice on anomalies and spend spikes. Silence means nothing broke.

Weekly

One-page read

Consolidated snapshot of channel movement and what we did about it.

Monthly

Experiment record

Every hypothesis we ran, whether it was kept or cut, and what it taught us.

Quarterly

The one number

Strategic review on the single figure agreed in week one.

Tools we operate, by category

CRO_testing

A/B experimentation. User behaviour analysis.

Ad_platforms

Media buying and management. Audience targeting.

Analytics

Data collection and measurement. Performance tracking.

Attribution

Cross-channel impact. Journey modelling.

Landing_pages

Design, build, test. Shipped weekly.

Email_SMS

Direct messaging campaigns. Automation flows.

How the
work is
set up

Tests run a few at a timeEnough to read each one honestly, with the tracking checked before the first one starts.
The person you spoke to does the workThe same people from the first read to the last, and the reasoning behind every decision in writing.
Everything stays in your accountsData, builds and documentation live in your own platforms, written down as we go.
Priced by scopeA fixed figure agreed before the work starts, so the fee stays the same whatever the media budget does.

Asked
often.

Answers to the questions we get asked before a first read. Anything else is answered the same day.

How do you price?

By scope, agreed up front. No percentage of spend, because it pays us to spend more.

How quickly does this start showing up?

Measurement changes land in the first fortnight. Programme changes take a quarter to read honestly, and anyone promising faster is reading noise.

Do you work with our existing team?

Usually. Most of the useful work is unblocking people who already know what to do.

What if the audit says we do not need you?

Then it says that. It happens often enough that we would rather find out in week two than month six.

Can you work with our current platform?

Almost certainly. Platform migrations are a last resort, not an opening move.

Start with a read

Read access and one question. You get an honest answer either way.

Schedule_consultation

Where theworkhappens